1. We talk together:

Establish Goals: It is important to establish the goals for your website. Your website should be a key component of your overall marketing strategy. It should clearly reflect who you are and make it clear your clients what it is you offer. The purpose of the website should be immediately apparent. Furthermore the amount of information contained on a website and the level of interactivity (shopping carts, feedback forms) is contingent on the overall goals.

Determine site's look and feel: What are the graphic design elements that already portray your company's image? Often a logo and marketing phrase have already been developed and the website's look and feel is established around these visual elements. We will discuss where other graphics for the site will come from. For example, do you want to provide digital pictures of your company or will we provide customized graphics for you?

We can also discuss inexpensive and excellent sources for photos for your website, saving you the often astronomical expense of a photo-shoot.

Decide Content and Navigation: Together, we will map out just what and how much information is to be presented. Resulting from this will be decisions regarding the organization of the content and overall navigation within the website.

Budget: We will talk with you about your budget. Often we recommend to clients that they start out with a basic website that covers the essentials. We suggest they live with the site and get feedback from their customers. After a few months, our clients are often ready to request enhancements to their already existing site. This helps keep costs to a minimum and ensure that more complex websites are driven by need and experience, are carefully planned for and meet our client's expectations.